SuperZoo took place a few weeks back. It’s THE tradeshow for anyone & everyone in pet products, so we of course sent a member of our team to work the floor. He got his fill (figuratively) of dog foods, fur trimmers and pet clothing so stylish that it puts my wardrobe to shame, and then gave me a few high level takeaways that I wanted to summarize for you:
- The convention hall was really humming, as broader economic turmoil appears to be having little impact on consumer spending towards pet products. Even more positive for inventors: manufacturers appear fully committed to new products, but they’re also intent on avoiding upfront investment that can require years to pay back… so they’re increasingly looking outside their company walls for new products to license.
- The vast majority of exhibitors’ new products fell into two categories more often associated with humans than with animals: clothing and nutrition. I’m wishfully thinking this is a function of people lovingly viewing their pets as family members, but I suspect that the Paris Hilton / Legally Blonde Elle Woods / Accessory Pet trend is also having an effect.
- It would appear that there’s an emerging trend towards broader “pet health” – going beyond nutrition to exercise equipment for pets, as well as products that gauge the amount of exercise a pet gets each day. Who knew that those metal gerbil wheels were so ahead of their time? Only time, and innovation, will tell if we’ll be seeing cats sporting pedometers and the emergence of dog gyms.
So, were you at SuperZoo too? If so, and you saw some other cool stuff, don’t hold out on us.