In case you missed it, we’re pleased to report that our inventive Side Solution(TM) pillow sold out in the first few minutes of its QVC debut. This also marked the TV selling debut for its inventor, Dr. Paul Mettler.
As we scramble to arrange another segment on the world’s largest TV shopping channel, we also paused for a moment to ask Dr. Metter about the experience. Here are Q&A snippets from the conversation, which we hope you’ll find useful as you consider promoting your invention on television:
Q: How did you prepare for selling on QVC?
A: I worked for several weeks on developing a script that would focus on the problem/solution strategy. This is very important, so I worked on it with AbsolutelyNew and the QVC training program. I also practiced with friends to get the message and delivery fine-tuned
Q: How did you feel right before going on air?
A: This was my first live, on-camera experience so I was somewhat anxious but excited that a 15-year dream of getting the pillow into the national market was finally happening.
Q: What was the on-camera experience like?
A: I had no idea that QVC’s on-air host would just walk over from the set he had been previously selling on, shake my hand, and then immediately begin the show for my pillow. Everything happened really fast and not entirely as we planned. For example, our time was moved up, and our live model was not given notice of this time change, so we began the presentation without the model and then she came just as I was ready to do a live model demo. Once the model arrived I was able to really relax and have fun.
Q: Can you describe the moment when the host interrupted you mid-sentence, shook your hand again, and told you that QVC had just sold out all inventory?
A: I was really focused on the message and connecting with the host. So I really did not think about the audience or selling out. I was really surprised but very excited we sold out so fast
Q: What are your thoughts looking back?
A: It’s an exhilarating and very rewarding experience. And I feel very blessed for the excellent preparation I received.
Q: What advice would you give another inventor who wants to sell on QVC?
A: I would tell them not to give up on their dreams, be persistent, and let others help them reach their full potential
BTW, to see the man behind the pillow success, click here to see QVC's selling page... and then click the Videos tab to watch Dr. Mettler's debut.