What do you think of Domino’s pizza?
It seems the folks at Domino’s found many didn’t care for the company’s crust, cheese and/or sauce… so they’ve re-invented their pizza in several ways with aim to satisfy more eaters, and of course to be more competitive with arch-rival Papa John’s. Domino’s has also launched a huge advertising campaign to tout its new pizza, and the ads go so far as to put down the old Domino’s taste in order to then talk about the better, new taste.
Only time will tell how this change works out for Domino’s and its competitors. For now, the move is certainly generating a lot of talk in the pizza world, and also in the marketing world. What is for sure, and why we mention all this, is that this development brings up important lessons for every inventor: listen to consumers and be open to change—even really big, scary change—that can make your offering better for the long-term.
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