These days, the Snuggie’s all over the airwaves and in every store we visit. People just can’t seem to get enough of “the blanket with sleeves!” What can we learn from this low-tech invention’s success? Among the lessons:
1. Simple can sell. Don’t over-engineer or over-complicate your idea when it may be better off keeping it simple. As the Snuggie demonstrates, simple is easy to demonstrate and explain… and simple sells.
2. Have fun—seriously. The Snuggie folks know they don’t have the most serious invention. So rather than trying to be serious, they have fun with their product: showing it in use on camping trips, at stadiums, in “chilly office buildings,” etc. We’re not saying everyone should get campy… but we do think you should consider it depending on your invention.
3. Add zebra stripes. To build on the previous success, the makers now offer Snuggies with zebra stripes, leopard print, etc. They’ve even launched a Snuggie for dogs. In growing the product line, they increase their in-store presence and relevance to a broader population of shoppers, which will likely help spark additional sales… and buzz. How can you do likewise for your product?