We recently read an engaging column by Scott Berkun, a self-described “professional speaker” and author of The Myths of Innovation. Of particular note, Scott said having a good explanation or “story” for your invention idea is just as important as having a great invention idea. His core point:
“From my studies of innovation history, I know that the difference between relatively uncommon names like Tesla, Grey and Englebart, and household ones like Edison, Bell and Jobs, has more to do with their ability to persuade, convince and inspire than their ability to invent, create or innovate. One potent thread in the fabric of reasons why some ideas take off and others don't is the ability entrepreneurs have to explain to others why they should care. The bigger the idea, the more explaining the world demands.”
Scott says it’s absolutely critical to get your idea down to a message that’s clear and compelling, and to practice pitching it until you’re a pro at presenting it.
Are you doing this? If not, remember it’s not too late to start.