MAGIC is the largest and most comprehensive apparel and
accessory trade event in the U.S. Our very own Product Licensing Manager,
Serena Soo, just returned from the spring show in Las Vegas eager to share with us what
industry experts had to say about trends, innovation and a recovery in the
retail business.
Growth in cheap,
conservative apparel. Retailers are
very concerned with their budgets and looking for products that are
inexpensive, but still fashionable.
Slow recovery. The retail sector is still suffering from the
recession; however, buyers are more secure about writing orders compared to
last year.
Nostalgic, urban wear
is in. Accessories and apparel that
drive emotions were very popular at the show this year. Velvets, laces and denims were the most
popular fabrics companies were displaying.
Apparel companies seem to be gravitating towards clothing that makes
people feel good and is comfortable to wear.
Serena also attended the Curve Intimate Apparel Show while
she was in Las Vegas. Here are two major trends that buyers
couldn’t get enough of at the show.
Maternity lines.
There was a huge push for maternity lines.
Several large apparel companies are looking to incorporate maternity
into their apparel lines.
Bump up bras and
padding
are hot items this season.
These products were being shown throughout the event as more and more
consumers are looking for extra enhancements.
Did you attend the MAGIC or Curve Intimate Apparel Show and
notice any trends you would like us to share with our readers?
