The electric car is once again in the national spotlight as
automobile manufacturers compete to create a more environmentally friendly
vehicle.The Obama Administration has
set a lofty goal for the U.S.
transportation industry: 1 million plug-in hybrid cars on the road by
2015.Here is a look at one innovative
car that might be popping up on freeways across the country starting next year.
The Aptera 2e is a plug-in, all-electric vehicle.The three-wheeled car seats two, travels up
to 100 miles on a single charge and can reach a speed of 90 mph.Equipped with state of the art safety
features including a race car-like passenger safety zone, the Aptera 2e is as
safe as any car on the road according to Aptera Motors CEO Paul Wilbur.What makes the car truly unique is its aerodynamic
design.The vehicle resembles the shape
of a bird gliding through the wind, allowing the Aptera 2e to work with the
wind rather than against it.Priced
between $25,000 and $40,000, the Aptera 2e was designed to be affordable for
the average family.Can you see yourself
driving this car?
We’re back from the Stanford Cool
Product Expo!The event, held annually
on the StanfordUniversity campus, showcases interesting products and projects from start-ups,
university research labs, global manufacturers and local design studios.We were excited to exhibit at the show so
that we could show off some of our newest products and present alongside some
of the brightest minds in Silicon Valley.
was interested in testing out our products and finding out more about AbsolutelyNew.In addition to networking with other local
companies, we also had the chance to speak with students in the Stanford
Graduate School of Business and EngineeringSchool.Stanford has no shortage of creative thinkers
and product designers who were anxious to give us feedback on our products and
share some of their own work with us. The show was a big success, and we can’t wait
to return next year.
you attend the show this year and get a chance to stop by our booth?We would love to hear what you thought of the
product samples we were displaying and any other cool products you saw at the
expo this year.
We just exhibited our latest pet products at the Global Pet Expo, and are very excited by the response. For example, a leading veterinarian, who appears
regularly on ABC News (Good Morning America), selected our Power Leash™
as one of his favorite products (from thousands). He even begins his coverage of the trade show talking about it.
This innovative product was licensed from independent inventors, and can now be purchased from PETCO, in most of their stores and online.
Olympic Skiers, Hockey Players
and Skaters have all been using Kinesio Tex Tape to help relieve pain and
promote healing of injured muscles.Olympic Gold Medalist Lindsey Vonn used the athletic tape to help
recover from a shin injury that almost prevented her from racing in the
Olympics.The athletic tape is the
invention of Dr. Kenzo Kase, a chiropractor who was looking for a better sports taping method to assist in the healing of traumatized
tissue.Kase found that standard taping techniques, such as athletic
taping and strapping, provided muscle and joint support, but also reduced range
of motion and in many cases inhibited the actual healing process of traumatized
tissue.The new and improved athletic
tape that Kase developed is able to aid the lymphatic and muscle systems, while
simultaneously supporting joints and muscles.
Kinesio Taping has become one of the fastest growing sport
treatment modalities in the world.It is
an official medical supplier for the
U.S. Ski and Snowboarding Association and the product is on the international
spotlight in Vancouver.
Do you have a sports-related
invention that could help athletes enhance their form, train more efficiently
or recover from injuries?Perhaps it
could help you win too…
We were sad to hear the news that Walter Fredrick Morrison, the man
credited with inventing the ubiquitous Frisbee died last week at the age of
90.In honor of his life we thought we
would look back at the history of the iconic Frisbee and the legacy of this accomplished
For many Americans, the Frisbee has become a staple of
everyday life.Over 200 million Frisbees
have been sold in the last 50 years and it is difficult to go to a park, beach
or college campus without seeing a flying disc being tossed around.
Morrison came up with
the idea for the Frisbee when he used to toss a tin cake pan on the beach in California as a
recreational activity. Looking for a way to make the cake pans fly better he
developed a flying disc and began manufacturing it in 1948.Morrison would sell the discs at local fairs
and eventually attracted Wham-O Manufacturing, the company that bought the
rights to Morrison's plastic discs and renamed it the Frisbee.
To date, more Frisbees
have been sold than basketballs, baseballs and footballs combined.The Frisbee has inspired the popular game of
Ultimate Frisbee and become a popular recreational activity for millions of
people around the world.Morrison’s
legacy is sure to live on through his invention for many years to come.
Did you play any make-shift games
when you were younger that might have commercial potential, if properly
Winter Olympic Games will commence on Friday in Vancouver.Companies have been innovating like crazy since the last Olympics to
enhance the performance of Olympic athletes.From a newly designed high-speed bobsled to downhill ski equipment,
innovation will be on everyone’s mind at the games.In addition to improvements in athletic
equipment, the Vancouver Olympics will showcase a lot of environmental
innovation.Here are a few things to
watch out for:
organizers of the Vancouver Olympics have had sustainability on their minds
since the planning first began.Many of
the Olympic venues include state of the art eco-friendly designs that conserve
energy and protect the environment.The
Convention Centre boasts a living green roof, on-site water treatment, and a fish
habitat built into the foundation, while the Olympic Centre captures rainwater
and siphons it into the building to flush toilets and urinals.
Carbon-neutral partners: Twenty-five partners of the
Olympic Games have joined forces to help make the Games carbon-neutral.Corporate sponsors, governments and broadcasters
have all volunteered to offset some of their own carbon emissions related to
the Games by investing in a portfolio of clean energy technology projects.Coca-Cola will also be going completely green
for the games, aiming to have a net-zero carbon footprint and net-zero waste at
Olympic medals made from electronic scraps:The medals that the Olympic champions will
proudly wear around their necks will be made of
precious metals reclaimed from old electronics.Gold, silver, and bronze have been extracted from electronics that would
otherwise end up in landfills to make the coveted medals.It would take more than 17 tons of gold ore
to net the same amount of gold reclaimed from the circuit boards of a single junk
Forbes magazine recently featured 10 “breakout” inventions and ideas of note. We thought the list is so cool we just had to share it. Click here for its full coverage including an online slideshow and videos.
A few highlights to whet your appetite:
1. Moobella ice cream vending machines that mix, freeze and scoop out 96 on-demand flavors in about 45 seconds, at an operating cost of just $400 per month plus ingredients costs.
2. Activeion spray bottles that add an electrical charge to water as its sprayed, which separates the molecules such that the water bubbles lift dirt and bacteria from a surface, for a one-time retail cost of $169 per $12-oz bottle.
3. IdeaPaint paint that makes any wall into a dry-erase whiteboard. This paint isn’t cheap—it apparently sells for about $4.00 per square foot of coverage—but think of all the additional ideas you can come up with when the world is your drawing board.
It seems the folks at Domino’s found many didn’t care for the company’s crust, cheese and/or sauce… so they’ve re-invented their pizza in several ways with aim to satisfy more eaters, and of course to be more competitive with arch-rival Papa John’s. Domino’s has also launched a huge advertising campaign to tout its new pizza, and the ads go so far as to put down the old Domino’s taste in order to then talk about the better, new taste.
Only time will tell how this change works out for Domino’s and its competitors. For now, the move is certainly generating a lot of talk in the pizza world, and also in the marketing world. What is for sure, and why we mention all this, is that this development brings up important lessons for every inventor: listen to consumers and be open to change—even really big, scary change—that can make your offering better for the long-term.
We recently read an engaging column by Scott Berkun, a self-described “professional speaker” and author of The Myths of Innovation. Of particular note, Scott said having a good explanation or “story” for your invention idea is just as important as having a great invention idea. His core point:
“From my studies of innovation history, I know that the difference between relatively uncommon names like Tesla, Grey and Englebart, and household ones like Edison, Bell and Jobs, has more to do with their ability to persuade, convince and inspire than their ability to invent, create or innovate. One potent thread in the fabric of reasons why some ideas take off and others don't is the ability entrepreneurs have to explain to others why they should care. The bigger the idea, the more explaining the world demands.”
Scott says it’s absolutely critical to get your idea down to a message that’s clear and compelling, and to practice pitching it until you’re a pro at presenting it.
Are you doing this? If not, remember it’s not too late to start.