Did you see the new line of goodies Apple recently unveiled? Let's just say they’re super cool—so much so that we’re thinking we absolutely, positively need to replace our current ones even though they’re still working well for us.
And by far the coolest of all: the new iPod nano line, which Steve Jobs and his gang have now outfitted with built-in video capability (camera, mic and speaker), FM radio you can pause in Tivo-like fashion, a pedometer, and the ability to send everything effortlessly to your computer.
Super cool, eh? Apple also updated its iPod shuffles, iPod touches, iTunes, and more. And in this there are lessons for every one of us:
1. Never settle. The Apple folks keep innovating at break-neck speed because they’re determined to stay ahead of competitors big & small. This is a good for all of us to remember each time we’re successful, so we don’t rest on our laurels. It’s also important to note because we all need to try harder if we’re going to unseat the Goliaths—I mean Apples—of the world.
2. Value matters. The new nanos retail for $149-$179 depending on the memory. The new shuffles: $59-$79. Sure, Apple’s making money, but it’s also very consciously pricing the hardware so that it can keep growing its market-share… and keep creating a bigger population of Apple users who will also potentially buy music from its iTunes platform. As you design or update your invention, be sure to keep value in mind too. And remember, it sometimes pays very handsomely to price lower if you can sell a whole lot more units.
3. Create excitement. These Apple products get us pretty excited. But we should also note that they’re not exactly revolutionary—there are already handheld video devices, and other MP3 players that also play radio, for example. But Apple’s exceptional at boiling everything down into simple, sexy features & benefits that are incredibly easy to use, and they hyping them like no other. When it’s time to get the word out on your invention, remember that simple & sexy sells… and we’re not talking about cloaking your device in a salacious bikini.