AbsolutelyNew has just announced a strategic partnership with PetSmart, the nation’s largest specialty retailer of pet products. AbsolutelyNew will provide PetSmart with an ongoing stream of innovative products that will be sold under PetSmart’s proprietary brands.
The companies began quietly working together about a year ago, meeting frequently since then to make rapid progress. Now, dozens of products are in development, and many of them are projected to launch in the next year.
The first product to launch in this partnership, under PetSmart’s new Bounce™ brand, is an innovative new dog leash. This striking 16-foot retractable leash features a comfortable ergonomic handle which has an integrated carabiner clip for securing the leash to stationary objects. It also uses AbsolutelyNew’s patent-pending Trig-Lock™ system to quickly and easily lock and unlock the leash. And it features high visibility reflectors on the sides for extra safety. This new leash will arrive in stores nationwide in early October, in three sizes and a variety of colors.
“We’re very excited about our partnership with AbsolutelyNew, which will enable us to provide our customers with the most innovative new pet products for many years to come” said Allen Hembree, PetSmart’s Vice President of Proprietary Brands and International Sourcing.
“Many of the products we’re providing to PetSmart came from the fertile minds of independent inventors,” said Richard Donat, AbsolutelyNew’s CEO. “Our special relationship with PetSmart will enable us to help even more inventors bring their pet invention ideas to the market, and to achieve even greater success with them.”