We’re big fans of Tesla Motors. The company’s inventive electric Roadsters are not only oh-so sweet looking, but they do 0-60 mph in 3.9 seconds with twice the energy efficiency of a Prius and get up to 244 miles on a single charge (yes, this merits a pause for awe). It also doesn’t hurt that the company named itself after one of the world’s great electrical engineer inventors (Nikola Tesla).
And even more noteworthy right here & now, the Tesla guys just announced they’re rolling out house-calls for owners who need service or upgrades to their $109,000+ sports cars. The service isn’t free—owners must pay $1 per mile the technician must travel to get from the nearest Tesla service center, and there’s a $100 minimum—but we suppose someone who’s spent six figures on their ride isn’t counting pennies.
Beyond the buzzworthyness of this move, there’s an important lesson in it: Success isn’t just about the initial sale—it’s also about the satisfaction & delight that follows. Tesla gets this, and is putting in the miles to prove it. They appreciate that people who are satisfied & delighted will tell their friends. And so will those who aren’t.
Lesson 2: Eliminate the barriers. With few dealers and perhaps no neighborhood garages equipped to repair a cutting-edge Tesla, this move also puts would-be buyers at ease that they won’t be left hunting for help when they need it. That’s almost as cool as the 3.9 seconds!